01 / Campaign planning · 4 MIN READ
How to plan a delegate acquisition campaign
How to agree an audience brief, prepare event invitations and follow up, with registration and attendance records that can be reconciled.
Read the guide ↗THE SUMMITRIX FIELD NOTES
Event invitation guides
for organisers.
Advice on audience research, invitation emails and campaign reporting, with sources you can check as you plan your event.
02 / Commercial planning · 4 MIN READ
Qualified registrations, verified attendance and delegate pricing
Define a qualified delegate, agree attendance evidence and compare retainer, registration and attendance-based fees before an event campaign starts.
Read the guide ↗03 / Email operations · 4 MIN READ
Preparing invitation email for an international event
Checks for international event invitations: sender authentication, recipient permissions, suppression, staged sending and who is responsible.
Read the guide ↗04 / Financial services · 4 MIN READ
Planning email invitations for financial services events
How to define a relevant financial services audience, approve invitations, manage registration links and agree reliable attendance evidence.
Read the guide ↗05 / Pharma and life sciences · 4 MIN READ
Building a careful invitation plan for pharma and life sciences events
A practical email campaign framework for participant categories, scientific programme approval, pass conditions and registration records in life sciences.
Read the guide ↗06 / Executive roundtables · 4 MIN READ
Inviting the right people to an executive roundtable
How to build a useful guest mix, explain participation terms and manage email invitations, waitlists and attendance for an executive roundtable.
Read the guide ↗07 / Packaging · 4 MIN READ
Who belongs in the room at a packaging event?
Build a packaging event audience around the decisions your programme addresses: materials, production, procurement, brand requirements and circularity.
Read the guide ↗08 / IT & technology · 4 MIN READ
How to recruit delegates for IT and technology events
Match technology event invitations to the people making, implementing and governing the decisions on your agenda, from IT leadership to technical teams.
Read the guide ↗09 / Government & public sector · 4 MIN READ
Planning invitations for government and public-sector events
A practical audience and invitation framework for public-sector conferences, policy forums and delivery workshops, with clear roles, sponsorship and attendance conditions.
Read the guide ↗10 / Construction events · 4 MIN READ
How to build the audience for a construction industry event
Plan construction event invitations around project delivery, client and contractor responsibilities, supply-chain relevance and measurable audience criteria.
Read the guide ↗11 / Architecture events · 4 MIN READ
How to invite the right architects to a professional event
Shape architecture event outreach around practice specialism, design-stage responsibility, learning needs and a clear, accurately described programme.
Read the guide ↗12 / Event SEO · 3 MIN READ
Event page SEO: what to fix before the invitations go out
A practical review of event page titles, programme details, registration links and search access before an invitation campaign starts.
Read the guide ↗13 / Event SEO · 3 MIN READ
Event structured data: a checklist for organisers
What event organisers should check before adding Event structured data, including page eligibility, dates, offers and cancellations.
Read the guide ↗14 / Semiconductors · 3 MIN READ
Semiconductor events: choosing who belongs in the room
How semiconductor event organisers can define relevant delegates, match invitations to technical interests and measure attendance without confusing job titles with buying intent.
Read the guide ↗15 / Regional event planning · 3 MIN READ
Four upcoming events to check when planning an international audience campaign
Verified dates for professional events in London, Munich, Tokyo and Las Vegas, with practical questions for organisers planning delegate invitations around them.
Read the guide ↗16 / Privacy and permissions · 4 MIN READ
UK event invitations: where GDPR and PECR affect your contact list
How UK event organisers can review corporate contacts, sole traders, lawful basis, privacy information and objections before an invitation campaign.
Read the guide ↗17 / Campaign operations · 3 MIN READ
Delegate acquisition: finding the gaps between invitation and attendance
A practical way to diagnose weak audience fit, unanswered replies, registration problems and attendance evidence in an event invitation campaign.
Read the guide ↗