Four upcoming events to check when planning an international audience campaign

The dates to put in your planning calendar

World Travel Market London runs from 3 to 5 November 2026 at Excel London. SEMICON Europa follows on 10 to 13 November at Messe München, co-located with electronica. In Tokyo, SEMICON Japan runs from 9 to 11 December at Tokyo Big Sight. CES is scheduled for 6 to 9 January 2027 in Las Vegas.

These dates describe the wider events. A guest interested in one particular session may only plan to attend on that day. Record the session date alongside the exhibition dates when it matters to your audience.

A London meeting needs a realistic journey

WTM publishes separate visitor and buyer information, which is worth reading before defining a travel industry audience. If you propose a discussion elsewhere in London during the show, check what you are asking guests to leave. A lunchtime meeting may take them away from the exhibition for much longer than its advertised hour. Test the journey between the actual entrances and give the invitation writer an accurate location.

Compare the semiconductor programmes before merging audiences

SEMICON Europa's agenda includes a Fab Management Forum and an Advanced Packaging Conference. SEMICON Japan lists concurrent events on packaging and chiplets, design innovation, and metrology and inspection. Someone can work in semiconductors without needing every one of those discussions.

Use that distinction in your own research brief. For a packaging workshop, describe the responsibilities that would make a person relevant, then have the organiser review uncertain cases. Do the same for a factory operations meeting. This gives researchers a way to assess contacts beyond a company name and a senior job title.

When inviting across countries, settle the language of your session before research starts. Decide who can answer replies in that language and state the local time in the invitation. Check whether the proposed guest needs a separate pass; an exhibition registration should never be presented as admission to your own meeting.

Plan January reply cover before the holidays

CES covers many technology categories. Find the relevant programme detail before assuming that your audience will be in Las Vegas. For a campaign around its January dates, put named cover against registration questions over the year-end break. An unanswered eligibility question can leave someone unable to decide whether to book.

Before approving invitations, recheck the event pages linked below and record any changes. Public listings help you plan, but they do not establish that an individual will attend or give permission to contact them. Assess relevance and the applicable outreach requirements separately.